We believe in the power of creativity to drive enduring, positive change in the world.

 
 
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GOOD—SPOT

TRU by Hilton wants to be a brand that connects and becomes part of the vibrant local fabric of a place.

See this project


GOOD—KARMA

2019 - 2024

Harare—Zim
CitizensLab

CitizensLab is an open forum platform for raising critical social and economic awareness in Zimbabwe. In collaboration with Udugu Institute, We are developing the project framework, workshops and events, branding, communication and activation strategy.
Learn more.

 
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OUR CLIENTS INCLUDE CEA, CAPITAL ONE, NFWF, GENSLER, HILTON, IBM, IMF, SNCC+MASS,
& TOYOTA.


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GOOD—NEWS

CEA’s DC Innovation Hub Is A House Full of Innovative Ideas

CEA has been the voice, advocate, and think-tank for the future of technology. We partnered with S+D Shop to design the CEA innovation hub in downtown Washington DC and elevate the dialogue in a world filled with increasingly polarized tech topics. Stay tuned.

 

Connected Health In Africa

A data driven health information platform in Africa aiming to bring transparency and accessibility to the continent, with a hyper-local strategy. We are working with the CH team to conceptualize and launch the service. Stay tuned.

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Heart Beat

HITT, a progressive construction company, asked Gensler to design the community pavilion at the heart of their new Falls Church corporate campus in Virginia. GOOD Udugu has been invited to collaborate. Stay tuned.

Iconist

AUGUST—2022 This month, we are discussing the impact of the digital avalanche on consumers. The topic is inspired by the book The Iconist: The Art and Science of Standing Out by Jamie Mustard.