We help our clients find new purpose, be ever more relevant, and thrive into the future.
GOOD—STORY
GOOD—CALLING
Strategy
Everything we do is anchored in a deep understanding of our clients’ business, today, and the possibilities for tomorrow.
Market Research.
Campaign Strategy.
Strategic Communications.
Experiential
Audiences today expect to be engaged at both tangible and intangible touch points, including the digital and physical realm. We help our clients create meaningful experiences through bold, forward-looking solutions that cut through the noise.
Digital Activation.
Spatial Experiences.
User Journey Design.
Branding
Brand design is a vehicle for transformation. We push the boundaries with bold ideas to shape how people emotionally connect with and see the world differently everyday.
Brand Audit.
Brand Architecture.
Brand Strategy.
Now is the time. Our collective future starts today.
GOOD Udugu is a global creative consulting firm with deep expertise in the areas of strategy, brand, communication, digital and physical experience. We are a creative-minded team of people who know if we don’t rethink everything, we change nothing.
We’re helping reimagine what is possible for businesses and communities. Helping to reshape and launch their visions, ideas, and projects to deeply connect with their target audiences. Whether it’s a vision for the sustainable development of a secondary city in sub-saharan Africa. Fighting inequality by re-envisioning the diamond value chain, and connecting communities with global buyers and key policy makers. Or a locally activated campaign to disseminate information about preventative health measures.
We set off with a mission to create impact through meaningful creativity and add value to people’s lives. So far the journey has been unexpectedly magical.
GOOD—PARTNERSHIP
Public Policy
We have a long standing collaborative relationship with Udugu Institute, our research and public policy partner on a range of topics.
Learn about Udugu Institute here.
GOOD—PARTNERS
Mungai N. Lenneiye
Partner/Strategy
With a career spanning over 3 decades, 3 continents, and multiple companies and organizations, Dr. Mungai Lenneiye has been involved in the development of strategies for international organizations, governments, private corporations, and leaders undergoing transition and transformation. He has previously worked as a Manager at the World Bank, and partnered with organizations such as the African Development Bank, NORAD, SIDA, WHO, and various UN agencies, to name a few, across most countries in Sub-Saharan Africa. Mungai is the Founder and Managing Director of Udugu Institute, engaged in policy, education, innovation, and leadership development work to tackle challenges of institutional and systems development in Sub-Saharan Africa. He is one of the cofounders of GOOD Udugu. He is an energetic and strategic thinker focused on delivering solutions that create shared value.
Jen Liao
Partner/Creative
Jen’s experience spans over 20 years in the design and branding industry. He started his early career at Pentagram and VSA Partners where he experienced and participated in the creation and transformation of many of the brands we know and love today. He is an immensely talented designer, deep thinker and prolific strategist, who has the ability to cut through the noise to deliver beautifully simple solutions. He has an innate ability to bring clarity to any concept he touches, and his poignant storytelling ability delivers messages that deeply connect with audiences. Before he co-founded GOOD Udugu, Jen was the regional brand design leader at Gensler, where he was actively involved, externally, in building client brands, and internally, in continuously reimagining and reinventing the Gensler brand. More than just a creator of meaningful designs, Jen is a thoughtful, strategic thinker with relentless curiosity in finding creative ways to deliver meaningful impact.
Interested in
working with us?