We believe in challenging conventional wisdom and having a point of view.
GOOD—POINT
Every month, we dive into a topic from an article, book, documentary, event, exhibition, or keynote speech with critical observation and perspective.
July—2022
The Iconist: The Art and Science of Standing Out
A book by Jamie Mustard
Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
Let’s dive in.