Stay TRU
TRU by Hilton’s new brand identity wants to connect their customers with a sense of humor and loads of authenticity.
Say hello to a brand-new hotel experience from Hilton that’s vibrant, affordable and young-at-heart. It’s energetic, yet relaxing and comfortable. It’s familiar yet unexpected. It’s the midscale stay completely reimagined. We set out to develop a comprehensive brand platform to embrace the TRU culture and echo its spirited offerings.
Client
Hilton Worldwide
Our Calling
Brand Strategy, Visual Platform
It’s all in the details. An elevated playfulness comes through elements that come together to deliver delight.
A thoughtful user journey can create a seamless and yet engaging experience throughout.
